Autumn is in the air! With this time of year comes a fresh start, new opportunities, and plenty of inspiration to reach your goals. As the season changes, so should your approach to digitally marketing your business. Sit back, grab your pumpkin spice latte, and...
Step By Step: Designing Your Social Media Marketing Plan From the Ground Up When you’re first starting out, it’s easy to imagine exactly where you want to end up. You probably have an idea of how you want your social platforms to look, the kind of...
We’re always on the lookout for newer, better ways to offer you the best possible social media strategy for your brand. That’s why we’re so excited to introduce you to MuseFind, a platform we’re now collaborating with that allows us to incorporate influencer marketing into...
Summer heat makes us all want to pause and slow down, except when it comes to social growth. While summer is a time to slow down, pause, and maybe even try a little digital detox, the world keeps spinning and for marketers, we have to...
Spring is finally here, and with it comes the nudge to “spring clean.” To you, this may mean clearing out your home, ending personal relationships, or even trying a new and refreshing activity. Whatever it looks like for you, it’s undoubtedly a time for change....
Does your brand rely heavily on visuals? If so, you should be on Pinterest. Why? Let’s look at the numbers. Pinterest has over 150 million active users per month Pinterest is global. Over 80 million users are live beyond the United States Over two billion...
The year 2016 continued to demonstrate that the social media market is becoming more and more upscale with well-thought-out campaigns that are strategically designed and professionally managed. You can expect to see that trend continue in 2017. Paid advertising campaigns Gone are the days when a company...
Snapchat pioneered the "Snap Story," but Instagram's recent launch of their own Stories feature may leave you wondering which platform to use, and when. Read on for the three major differences between Snapchat stories and Instagram stories that will help you decide which one is best...
[caption id="" align="aligncenter" width="345"] Courtesy of @mpnails[/caption] Influencer marketing has exploded in the past 18 months. I still remember, back in 2012, when we ran our bootstrapped e-commerce startup and noticed the beginnings of the ‘blogger’ phenomenon (that’s what influencers were first called). This is the rise...
Let’s face it: video marketing is the hot marketing tool of today’s online world. To be ahead of the curve and to make the most out of your marketing repertoire, video production has to be on your list. A strategic video marketing campaign will give...