26 Sep 10 Ways to Spice Up Your Marketing for Fall
Autumn is in the air! With this time of year comes a fresh start, new opportunities, and plenty of inspiration to reach your goals. As the season changes, so should your approach to digitally marketing your business. Sit back, grab your pumpkin spice latte, and take a look at these ideas to help get your campaigns into fall gear.
- Put a Fall twist on your branding
Your marketing plan is incredibly dependent on your branding—if your followers can’t recognize your logo or products as your own, you won’t stay top-of-mind when it’s time to make a purchase or search online. We think it’s a fantastic idea to Autumn-ize your graphics/profile, but make sure you’re doing it consistently and your brand identity is still perfectly clear.
- Switch up your hashtags
When you have business account on Instagram, you can actually see the impact your hashtags have in the amount of people who see your posts—this is often a good amount of the people who engage with your post or choose to follow your profile. Don’t forget to search for new fall-inspired hashtags that are currently trending, and be sure to use some less-popular hashtags that will let you shine in your niche.
- We’re all in this together
The leaves aren’t only changing in your backyard—it’s happening all over (especially the East Coast!) and that’s something a whole lot of people in your following can relate to. Besides posting about your business, throw in a few personable posts about the seasonal changes, how much you’re missing summer, countdowns to New Years, etc… Take advantage of such a versatile time!
- Who doesn’t love a sale?
If you’re running an e-commerce business or providing any kind of service, offer your followers a discount for fall! This is a great opportunity to run specials, contests, giveaways, or promote products that are only around seasonally. Have fun with it!
- Picture-Perfect
Take advantage of the picturesque landscapes and host a photo contest geared toward your brand. If you’re a company that sells children’s products, for example, have parents send in photos of their kids playing in a leaf pile. If you’re a fashion brand, you could ask for photos of people modeling your warm-weather clothes in the fall environment. Sky’s the limit!
- Meet-and-greet at local events
There are all kinds of ‘Fall Festivals’ happening at this time. Get your audience excited (and personalize your small business or brand) by promoting local events and organizing meet-ups! It’s the perfect opportunity for your audience to get to know you even more— and you’ll get plenty of great content for the coming weeks.
- Be Inventive
Sure, you can post about Halloween, Thanksgiving, Columbus Day, and even some of the lesser-known holidays. But if you’re looking for more content ideas, get creative by designating certain days as your own special holidays! Introduce ‘Cider Saturdays’ where you post your favorite recipes, and encourage others to share their own, or ‘Turtle Neck Tuesdays’… You get the idea!
- Speaking of Halloween…
The biggest event of the season, no matter your age, is Halloween. You can get an entire month’s worth of content (and engagement!) by sharing Halloween make-up looks, costume ideas, recipes, decorating tips, movie lists, or anything else that you think could be useful to your audience. Remember, the most successful brands share much more than just advertisements to promote their products.
- Spread the Fall love— across all of your marketing platforms
Don’t forget that whatever you choose to post about on Facebook, Instagram, Twitter, etc, you can also expand on in your blogs, newsletters, or email marketing. It’s not always easy to go into detail on social media, so use those platforms to hook your audience and remind them where they can find more of the stuff they love.
- Boost others in your community
Everyone appreciates a little support, and your audience would definitely respect your community spirit. If you come across another brand or business killing it with their Fall marketing, don’t be afraid to give them a shout-out! You’ll be spreading the positivity and may even make a strong connection that could help you build your following.
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