27 September 2016
Snapchat pioneered the “Snap Story,” but Instagram’s recent launch of their own Stories feature may leave you wondering which platform to use, and when.
To recap: Your brand needs to have a strategy. Determine who your audience is and who you’re targeting for a particular campaign. Be realistic about your conversions solely based on Snapchat; if the people you want to reach are not using the platform, then there’s no reason to be there! It’s about being in the right place, not being everywhere 🙂
Do you have something to add? How have you used Instagram or Snapchat stories? Share it in the comments below.